Hiya I'm Kirsty — a lead product designer at home in startups, strategy, and the details

I work end to end — from shaping what to build to shipping it with craft. With a background in fintech and crypto, and a growing obsession with AI tooling, I'm most useful when the problem is still messy.

  • Craft has moved upstream

    Less time in Figma, more time in the real thing. Prototyping in code, planning against the actual codebase, finishing the last 20% in production. The process has changed — the thinking hasn't.

    AI • Build • Process
    Coming soon

  • Rebuilding Foundations

    ZIP

    Restructured a fintech app's entire IA — starting with the CEO. Research, vision, and a validated direction that the whole company could point at.

    Strategy • Research • Fintech
    Coming soon

  • Chaos to Clarity

    STABLES

    No PM, no playbook. Discovery research, Send feature design, vision pillars, and a Q1 strategy that got the product to Australia and Europe.

    Strategy• Research • Crypto
    Coming soon

  • Don't Hide, Layer

    CRYPTO STARTUP

    Simplified swap and bridging for DeFi power users without dumbing it down. Confident defaults, depth available for everyone who wants it.

    Craft • Systems thinking • Crypto
    Coming soon

  • Fearless, applied

    ZIP

    Zip rebranded. The work was making sure the new identity held up in the actual product — every mobile state, component, and edge case. Product application of the rebrand on mobile.

    Craft • Mobile • Design systems
    Coming soon

Let’s chat.

work_07.png
work_16.png
work_27.png
work_32.png
work_30.png
work_31.png
work_29.png
work_28.png
work_26.png
work_24.png
work_23.png
work_22.png
work_21.png
work_20.png
work_19.png
work_18.png
work_17.png
work_15.png
work_14.png
work_13.png
work_12.png
work_10.png
work_09.png
work_08.png
work_06.png
work_05.png
work_04.png
work_01.png
work_03.png
work_02.png
work_11.png
work_25.png